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The movie, "Let Me In" filmed in and around Los Alamos opened at theaters across the country this past weekend. Based on initial reports, the production had a lackluster opening.
This from the Box Office Mojo Web site: Let Me In nabbed an anemic estimated $5.3 million on around 2,200 screens at 2,021 locations, which was weak by vampire movie standards and even less than Cirque du Freak: The Vampire's Assistant from last October. Let Me In's marketing favored a creepy tone over clarity and character, but the movie's premise lacked broad appeal as well: the successful vampire movies have dealt with romance and/or action, and they feature characters who are teens and/or adults (who are also the genre's audience). It also didn't help that ads emphasized that the movie was from the director of Cloverfield. In addition to its mixed reception, that picture had nothing to do with Let Me In.
Here's how Victor Paul summed it up on his Box Office Spy blog: Here comes the really bad news. Let Me In, the remake of the Swedish film titled "Let the Right One In," largely disappointed from day one, earning far less than even the most bearish of projections.
The film starring Chloe Moretz (Kick-Ass), Kodi Smit-McPhee (The Road) grossed just $1.91 million on Friday, and estimates put the vampire-horror film's opening weekend gross at an underwhelming $5.3 million.
That's about half of what the Matt Reeves (Cloverfied) directed film was expected to take in during its first weekend in theaters. The good news is that Let Me In reportedly had a modest $20 million budget, so it's possible that it will make back its production cost.
Let Me In could also see new life when gets a DVD and Blu-Ray release, which I suspect Overture films is hoping will happen. It's too bad, I really would have liked to see this film succeed.