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When Scott Laidlaw and Jennifer Harris created Ko’s Journey, a game designed to teach math in middle schools, they weren’t sure how to get it into the marketplace.
With help from MBA students participating in a summer internship program at Los Alamos National Laboratory, they are now better prepared.
The students helped them target interested schools and made recommendations to market their product on the Internet.
Each summer, MBA students from top-ranked business schools work at LANL to help scientists, small businesses and entrepreneurs find commercial uses for new technology and assist companies with business challenges.
MBA students spend 10-12 weeks on work such as evaluating market potential of a product, assessing competition and determining where to find customers.
The 2011 class consists of five people studying for their masters degree in business administration: Rachael Allen and Justin Dewey of the University of New Mexico, Nate Mason of Purdue University, Ian Foti-Landis of Keck Graduate Institute and Jason Wakizaka of the University of California, Los Angeles. Dewey and Foti-Landis are returning to the program for a second year.
Business owners interested in obtaining assistance this summer should apply by 5 p.m. May 20.
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