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Key on better, faster, cheaper

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By John Bartlit


Innovation,” how sweet thy name!
“What’s in a name? That which we call a rose by any other name would smell as sweet.” So said Shakespeare with the lilt of Juliet.
Yet today’s political parties take no chances. To play safe, the name of “rose” goes ‘round in the news and comes out “thistle” or “skunk cabbage.” In the process, ideas die aborning.
Ideas about regulatory engineering have evolved here since my column of April 2011. This spring I first heard about a different perspective — “next gen compliance,” which is short for Next Generation Compliance, a new effort of the EPA.
The first look finds countless similarities between regulatory engineering and next gen compliance. Their differences, aside from names, will appear as things progress.
Yet names are pivotal. Names guide sentiments, because names display their ethnicity, just as tribes do.
The word “compliance” is a term of regulation, which brings on bad thoughts of government rules. “Engineering” names the discipline of creating better, faster and cheaper technologies.


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