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Landmark Community Newspapers, Inc., the parent company of the Los Alamos Monitor, has named Keven Todd as publisher of the newspaper. Todd has been serving as the paper’s interim publisher since mid-August of last year.
“Before joining LCNI, Keven was publisher of Lahontan Valley (Nevada) News and held numerous sales management positions with Belo, Gannett, Knight Ridder and McClatchy newspapers,” LCNI Executive Vice President Dan Sykes said. “He brings a wealth of sales management experience to the Los Alamos market. Keven began his career on the news side and rose through the ranks there before moving over into sales and management. He also holds a B.A. in Journalism with a marketing minor from Texas Christian University.”
Todd said he sees this move as a tremendous opportunity to further enhance the newspaper and Web site as a strong voice of the community.
“Just as we continue the transition to become a robust multimedia news and information source for the market area we serve, we will continue to hold true to the core values that have brought the paper this far,” Todd said. “Under my watch, the newspaper will always strive to be a worthy steward of the public’s trust.”
Todd went on to point out that despite challenges in the economy, he sees tremendous potential for growth. The strong team already in place here makes it much easier to focus on product improvements that will result in circulation growth and ultimately advertising revenue as well, he said.
“While we’ve already made significant strides in some key areas, the nature of this business is such that there’s always room for improvement,” Todd said. “Whether it’s in print or online, we will become even more reader-centric because we understand that we’re engaged in a war for people’s eyeballs.”
He expressed a strong belief that this community newspaper and its Web site will continue to remain the dominant media in the years ahead.
“If you look at the media universe as a whole with the proliferation of cable channels, the multitude of radio stations, along with the Internet, the fragmentation becomes enormous,” Todd said. “No other medium has the ability to focus its resources and reportage on this community like the Monitor does. A strong newspaper/Web site then naturally becomes a gathering place and a marketplace for the people of Los Alamos and White Rock.”
There are a number of product innovations planned for the Monitor in 2010, he said.
“It’s an exciting time for this operation,” he said. “We are busy planning ways to enhance our presence and our role in the greater Los Alamos community.”
Todd and his wife Jarda, who have three grown daughters, will relocate to the Los Alamos area soon. “We’re looking forward to getting to know the town and becoming involved in community service projects.”