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Holidays boost sales for retailers

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By Kirsten Laskey

The days may be dark and cold, but many local businesses are facing a bright, shiny start to the holiday shopping season.
This past weekend, holiday songs that filter through retail stores were accompanied by the ringing of cash registers.
Brownell’s Hallmark is one of the local businesses that have reason to be optimistic about this year’s shopping season. “The last several days were very good. The store had a strong, steady volume. It was a little better than last year and we look forward to a better year-end than the last two Christmas seasons,” owner Steven Brownell said.
CB Fox Department Store was one of the businesses that promoted a Black Friday event. “We are doing very well,” Mindy Shelley, vice president of CB Fox, said.  “Our Black Friday was surprisingly better than last year. We pretty much doubled our sales overall from last year.”
Shelley credited a successful Black Friday to families staying in town for the Thanksgiving holiday and that the troubled economy has yet to trickle down creating a huge impact on Los Alamos. She added locals seem to understand the importance of shopping locally.


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