.....Advertisement.....
.....Advertisement.....

Health exchange marketing appears ineffective

-A A +A
By Associated Press

ALBUQUERQUE (AP) — Some efforts to market New Mexico’s health insurance exchange appear to have been ineffective.
About 32,000 people in New Mexico had bought insurance on the federal exchange by the March 31 end of the open enrollment period. About 540 employees and their dependents from fewer than 150 companies had purchased insurance through the state exchange.
It’s hard to sell health insurance in any case, but efforts to enroll New Mexicans began much later than insurance-exchange officials planned.
Funds available for marketing went unspent, partly because of the marketing effort’s late start and partly because it wasn’t clear what the best use of the funds would be. New Mexico Health Insurance Exchange Board Chairman J.R. Damron told the Albuquerque Journal that the board didn’t have time before enrollment began to do the market research necessary to guide marketing efforts. “We had enough money, but we didn’t have time to do the surveys and the proactive stuff that states like California and New York could,” he said. 


If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
info
Street Address:
(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

New Subscription/30 Day Free Trial Account

If you are new to the award winning Los Alamos Monitor and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.

ZIP Code:



Create a limited access account.
Register to participate in community forums, post on the community calendar, blog etc. This registration does not give you full access to read our award winning content, etc.

The Los Alamos Monitor | lacirculation@lamonitor.com | 505-662-4185
256 DP Road, Los Alamos, NM 87544
Office Hours are 8:00 a.m. to 5:00 p.m., Monday through Friday