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Fusion Multisport is place to go for outdoor enthusiasts in Los Alamos

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By Phil Scherer

For Brad and Rose Nyenhuis, the journey to opening Los Alamos County’s go-to spot for runners, cyclists, climbers and skiers began with a Craigslist ad.

Before moving to New Mexico, the two of them lived in Chicago. Brad Nyenhuis owned a machine shop, and Rose Nyenhuis worked at a running store. But for years, they had sought an escape to the mountains, and thought opening a business would be the perfect opportunity.

They looked for any kind of store for sale in Colorado, Utah and surrounding states, and one day stumbled across an ad on Craigslist for a man selling a bike shop in Los Alamos.

Though the ad didn’t lead to a viable opportunity, the town grabbed onto them and didn’t let go. 

“We loved the town, and we especially loved the people,” Brad Nyenhuis said.

They decided they could find success in the area by starting a business aimed at the athletic community, specifically runners and bikers, a community they found to be well-represented.

On Nov. 21, 2013, the business became a reality when they opened Fusion Multisport.

Based on the background of the two owners, it was a perfect fit. Brad Nyenhuis is an avid mountain biker, who has been racing competitively for more than 20 years. Rose Nyenhuis is an accomplished runner, who loves competing. She has been a certified running coach and personal trainer for 16 years.

Together, they have combined to create the center of the running and cycling world in Los Alamos.

“We are very comfortable in our roles,” Rose Nyenhuis said. “We enjoy what we do. I enjoy talking about running, selling running shoes. All things running, I enjoy. And Brad enjoys all things biking. It is a great position to be in.”
Over the past four years, the athletic communities have embraced Fusion Multisport, and made it an integral part of the town.

In particular, the teams at Los Alamos High School work closely with Fusion Multisport.

Discounts are offered to the athletes on the cross-country and track and field teams, and the store hosts special nights for the athletes.

Each spring, there is one night, called “Spike Night,” where the store is closed to the public, and is only available to track athletes.

The store has also partnered with the Tuff Riders mountain biking club in town, of which Brad Nyenhuis is the president.
Inside the store, customers will find outdoor apparel for every season, and all of the running shoes imaginable.

The store carries more than 20 running brands, and more than 25 cycling brands. They also carry equipment for mountain climbing from Black Diamond and Mammut.

In addition to the apparel in the store, the store offers a variety of services for bikes to keep them in peak condition. Also offered is tuning for skis and snowboards.

“We are so thankful for the support we have been shown,” Rose Nyenhuis said. “We know that people have the option to shop online or go off the hill, but for those who bring their support to us, and shop local, we are so thankful.”

Fusion Multisport is located at 106 Central Park Square. They can be reached by phone at 662-5000, and anyone interested can visit fusionmultisport.com.