Football: Will allegations sack Favre's marketability?

EDEN PRAIRIE, Minn. (AP) — Over 20 seasons as an NFL quarterback, Brett Favre has taken plenty of hits on the field.

Now his reputation is taking a hit, too.

The NFL is investigating the Deadspin website report that he allegedly sent below-the-waist naked photos of himself to a woman who worked for the New York Jets when he played for the team two years ago.

Favre has become one of America's most popular athletes by winning a Super Bowl, setting all kinds of passing and durability records and building an image as an everyday down-to-earth guy.

Just watch one of those Wrangler commercials, where he plays backyard pickup ball with a bunch of smiling and laughing guys while wearing a T-shirt, blue jeans and stubble.

Wrangler, arguably his highest-profile promotion, issued a statement Thursday saying "we are following the story like everyone else.

"We are not making any major decisions on our marketing program until more information is available," Wrangler spokesman Rick French said.

Even if Favre ultimately avoids punishment from the league, it's clear that this damage — fair or not — will be difficult to repair.

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