Disney promotes Lone Ranger to world press

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By Jay Miller

Let’s take a look at what has been happening during this busy summer.
Last week, Santa Fe was the location for a massive promotion of the upcoming Lone Ranger and Tonto movie. More than 300 broadcast journalists and film critics were flown to New Mexico from all over the world for five days of activities, including previews of the movie, which will open on July 3.
The press launch for the Lone Ranger was notable because New Mexico never had seen anything like it before. Most such events are put on in either Los Angeles or New York City.
One reason for the choice of Santa Fe may be that much of the movie was filmed in New Mexico, but perhaps the main reason was that Johnny Depp, who plays Tonto, is currently in New Mexico shooting another movie. Depp is integral to this movie because the script made Tonto not just a sidekick, but a main character.
From the beginning, Depp was committed to making sure that happened by digging as fully as possible into what it means to be an Indian. By the time he finished, the Comanche made him an honorary member. Why didn’t Disney Studios cast an Indian for the part? Maybe they wanted Depp’s big name and drawing power.

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