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SANTA FE, N.M. (AP) — New Mexico tourism officials say interest in their eight-week photo contest has been spectacular.
People have submitted 10,000 entries in the Day of Enchantment photo contest and nearly 120,000 votes have been cast on a website the Tourism Department developed for the competition. The site has had about a half-million views over the past few weeks, and the contest just passed its mid point.
The contest is a component of the department's new "Be Enchanted" advertising campaign. It's designed to encourage New Mexicans to spend more of their leisure dollars in their own backyard.
Advertising and marketing director Richard Eeds says the department's excitement about the promotion has spread throughout the state as evidenced by the photos being submitted from every corner of New Mexico.
The contest ends June 27.