County selects branding company

Los Alamos County’s Economic Development Division announced Tuesday that it has selected Nashville, Tenn.-based North Star Destination Strategies, Inc. to conduct targeted research to define and develop a unified brand for the community of Los Alamos.
This six to eight-month project is scheduled to kick-off next week with the research and planning phase, starting with the collection and assessment of existing data, including research, plans, communication and media, as well as an “in-market” visit to tour the community and to conduct interviews.
Then, new research will be conducted, including an online community survey, a resident profile and a competitive positioning review, as well as both qualitative and quantitative perception studies.
The data collected will be used to create a strategic brand platform or storyline that defines the target audience, frame of reference, point of difference (what makes Los Alamos unique) and benefit (to the prospective audience).

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