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When I first heard about Ice Cream Man I knew I wanted to do a documentary on him. The guy’s goal in life is to give away half a million free ice creams; what a story that is. Well, I got the opportunity to shoot the Ice Cream Man in action at South by Southwest (SXSW), a music festival in Austin, Texas, the second week of March.SXSW is not a typical music festival. It’s not a huge, outdoor, crowded, hot, loud scene with thousands of people milling about. SXSW is the biggest new music festival in the world that takes place in 68 venues with more than 1,700 bands over a period of five days and nights. Imagine 12,000 registrants, 12,000 wristband holders and thousands of other music fans competing to see the musicians. There is also a trade show that has hundreds of speakers heading panel discussions about the music industry. SXSW has been happening since 1987 and Austin is the perfect place for the festival – it has more music nightclubs in a concentrated area than any other city in the world.In the five days that I was at SXSW, I shot as much video as possible and saw as many bands as I possibly could. I also slept very little and kept a diary as I knew I wouldn’t be able to remember everything I did and every band that I saw.
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