LARISSA, Greece (AP) — The world's oldest profession is giving a whole new meaning to love of the game.
Players on a cash-strapped Greek soccer team now wear pink practice jerseys with the logos "Villa Erotica" and "Soula's House of History," two bordellos it recruited as sponsors after drastic government spending cuts left the country's sports clubs facing ruin.
Other teams have also turned to unconventional financing. One has a deal with a local funeral home and others have wooed kebab shops, a jam factory and producers of Greece's trademark feta cheese.
But the amateur Voukefalas club — whose players include pizza delivery guys, students, waiters and a bartender — has raised eyebrows with its flamboyant sponsorship choice.
"Unfortunately, amateur football has been abandoned by almost everyone," said Yiannis Batziolas, the club's youthful chairman, who runs a travel agency and is the team's backup goalkeeper. "It's a question of survival."
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