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The first thing that struck a business consultant visiting Los Alamos recently was that the town has “huge potential.”
“I already knew that this is a community with many professional people and many highly educated people with strong incomes,” said Jon Schallert of The Schallert Group in Colorado. “I think the biggest challenge is that the business people here aren’t hungry like most of the rest of the country. I found many of the businesses doing ok — not thriving but not starving — so many are complacent and not doing the cutting edge kinds of marketing technologies that most of the country is doing.”
Schallert spent 10 years at Hallmark Cards, where his marketing strategies were publicized throughout the company as “the Schallert Method.” Hallmark used Schallert’s expertise on a nationwide multi-million dollar new product rollout, and tapped his experience for a national reinvention of their card shop channel into “destination” stores.
Building on that experience, Schallert designed his “Destination Business” strategy to pull in a greater number of consumers, from a greater geographic distance, to a business, causing increases in sales and profits, while improving the marketplace where the business resides.
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