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Planning in business isn’t just a matter of deciding how to assign capital and resources to create a profitable venture. Equally essential is developing a distance vision.
The most effective business leaders are planners and visionaries with creative, dynamic and specific ideas about where they want their company to be three years or five years from now. Their focus is “macro” and “micro.” They zoom in and out, from the specific to the general and back again, absorbing information about their own company and the larger environment the industry and the economy in which the company operates.
This autofocus helps the visionary leader identify trends that are likely to translate into opportunities and to act with intention to pursue them.
Forming a picture
Some visionary leaders are born, but most are made. They learn from the mistakes and successes of other business leaders.
The visionary process begins with the entrepreneur developing a mental picture — a hologram — of her company several years in the future. She imagines how technological innovations might affect the business in positive and negative ways and what tomorrow’s target market will look and act like.
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