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Beginning at 5 p.m. Wednesday, ice cream lovers can enjoy their favorite Baskin-Robbins flavors for only 31 cents per 2.5 oz. scoop, while paying tribute to fallen firefighters.
“This is a way to honor our fallen firefighters and also kick off summer at the same time,” owner Dan Sena said. “Last year we had about 3,000 people move through the line. We had firetrucks in the parking lot for the kids and all kinds of fun things going on.”
This year, Baskin-Robbins, located in the Mari-Mac shopping center on Trinity Drive, will have a Hawaiian theme.
Also, Sena said he is using local “celebrity scoopers.” Employees from Los Alamos National Bank including many from the teller line will pitch in and scoop up cones at the event.
“LANB is excited to be part of the Baskin Robbins’ 31 Cent Scoop Night,” said LANB Operations Officer Melissa Romero. “This is a great event because it allows multiple organizations to come together to raise money for a great cause and have some fun, as well. We appreciate Dan asking us to be part this fundraising effort.”
The store has been in town since 1950, Sena said, adding that he and wife Margie have owned it for 24 years.
Baskin-Robbins is the world’s largest chain of ice cream specialty stores and has been sponsoring the event nationally for some six years, Sena said. The chain partners with the National Fallen Firefighters Foundation (NFFF), an organization that honors America’s fallen fire heroes and their families.
“Nationwide last year, Baskin-Robbins donated $100,000 to NFFF and this year we hope to donate more,” Sena said.
Los Alamos Fire Marshal/Assistant Fire Chief Mike Thompson said the LAFD appreciates the efforts of everyone involved in the local and national event.
In a news release, Baskin-Robbins official Ken Kimmel said 31 Cent Scoop Night “gives us a wonderful opportunity to show customers our appreciation and at the same time support a great organization, the National Fallen Firefighters Foundation. We are thrilled to host this event and mark the unofficial start to summer.”
During the event, people can choose any flavor – and because a scoop costs only 31 cents, it’s an opportunity to be daring and try new flavors, or even tackle a triple-scoop cone.
Since 1992, NFFF has developed and expanded programs to honor fallen firefighters and assist their families and coworkers. The money donated by Baskin-Robbins is used to help support the organization’s programs including “Everyone Goes Home,” a program that helps to prevent fire-fighting line-of-duty deaths and injuries.