Assets In Action: Staying loyal to local businesses

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By Bernadette Lauritzen

I have to confess, I am very excited about the new Smith’s Marketplace opening this week, aren’t you?
I think I may visit long after the “rush hour” traffic, when things have calmed down and are a bit slower. I want to be able to take it all in at a slower pace.
One reason I am excited about the new Smith’s is for more money to stay local.
One former Los Alamos Commerce & Development Corporation Director, Kevin Holsapple, used to give an excellent presentation about how spending money off the Hill was similar to holes in a bucket of water. The leaking water represented the drip, dribble, or flow of money going off the hill.
When we keep our money local, more community programs benefit from our spending.
So whether those are library or parks and rec programs, free busses, teen center or Assets programs, your spending allows more things to happen locally. In this time of budget cuts, that is particularly important, but I’ll save that for another column.
My column isn’t really just about spending locally, but also about loyalty.
For those that don’t know me very well, I’m a White Rocker. That’s right; I live twice as far from Los Alamos as you live from White Rock.
The loyalty part I mention is for the faithful followers not to forget our White Rock Smith’s.
While I will be shopping the new store from time to time, I will remain faithful to our White Rock Smith’s to ensure we don’t lose that one.
Once upon a time, on KRSN AM 1490 and FM 107.1, I interviewed someone from Smith’s corporate office. She promised we wouldn’t lose our friendly neighborhood Smith’s.
It will be appealing not get out of the car and just drive through the new pharmacy, but alas, I will remain loyal to the White Rock crew. I can’t name them all for fear of forgetting someone, but those White Rock employees are like extended family, so we make sure we patronize our store.
I know many folks on the Hill that actually come down to do their shopping in White Rock, because they like the feeling and I hope in the long run, many will continue to do the same.
Also while we’re on the topic of shopping locally, don’t forget the other guys as well.
Art supplies and friendship, from Village Arts, scout paraphernalia, T-shirts and furniture along with a joke or two from CB Fox, lunch from the Pajarito Brewpub and other lunch establishments nearby. These construction times are hard on small businesses, so remember to stick by them when they have been the only thing on the Hill for all the times we couldn’t run off of it.
Cindy and Dan, from the White Rock Smith’s, I’ll be by soon. You can count on it.