Assets in Action: Assets building starts at home

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By Bernadette Lauritzen

Congratulations! Have you heard the news?
Our local radio station, KRSN AM 1490, won the award this year for New Mexico Broadcasters Association, 2012 Broadcaster of the Year.
If you are so inclined, check out the video made for their special night on You Tube, just look for Broadcaster FINAL.
Now remember, I don’t work for KRSN or the Los Alamos Monitor, but I’m about to sing the praises of both.
First note that the newspaper has no problem with running a column I write about KRSN. You’ve probably also noticed that KRSN doesn’t have a problem when I speak on the air about something I have done or have coming up in the newspaper.
We are a small town that works together to make things happen, to get the information out and to support the cause.
The amount of free coverage both KRSN and the Los Alamos Monitor give to the community is astounding.
KRSN donated more than $20,000 in free or public service announcement ads last year, which in addition to airing a weekly Assets radio show, at no charge, put them in the top 50 for the Crystal Radio Awards earlier this year.
As part of Monday Matters (9-10 a.m. Mondays — sorry shameless plug), we will begin to interview the 2012 Youth Business Grant owners about their businesses, in and around our community throughout the summer. That way you can hire a local teen to accomplish some of your goals around the house, building Assets and getting more done.
The Los Alamos Monitor donates this weekly space for the Assets In Action column, runs everything I write about the great works of the Los Alamos Youth Food Project (learn more at laymca.org), allows me to photograph any event in town that promotes youth or good works and places pictures in the paper.
These things don’t happen automatically, so subscribe to the paper. If you don’t have a need to buy radio advertising, put a $5 check in the mail for the heck of it.
The only thing I like about the political season is that it’s what floats many businesses, like local radio, for the rest of the year.
So when you see a photograph of a neighborhood child in the newspaper or listen to KRSN broadcasting those ’Topper games or their need to fundraise for the upcoming season, remember what both do for this community, often without acknowledgement. On a side note, listen to Coach Williams this Monday on “Monday Matters.”
Have you seen the Verizon commerical on television with the dad and the son talking (or rather not talking) about phones?
If you are a techie, go online and look for it. When I have some free time, I will post it on our Assets In Action Facebook and Twitter pages.
If not, watch for it next time you’re sitting in front of the television and have your teens give dad a light elbow to the arm, you’ll see what I mean.
Happy Father’s Day Sci Guy, let the spoiling of the weekend begin.

Bernadette Lauritzen is the Assets Coordinator for Los Alamos, sponsored by the JJAB and LA Chamber of Commerce. You can receive a weekly Asset via cell, like them on Facebook or follow them on Twitter.