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Artists can get a chance to hone business skills

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By Julianna Silva

Etsy, the leading online craft marketplace, established its Craft Entrepreneurship Program last year to make it easier for artists, craftspeople and other microentrepreneurs — especially those in underserved communities — to sell their products and services directly to consumers.
That program is coming to New Mexico in September, thanks to a partnership with WESST, a private nonprofit economic development organization that provides business training, consulting and loans to small businesses in New Mexico.
The Craft Entrepreneurship Program is a five-week series of classes in which artistically talented, low-income adults learn the basics of business so they can set up online venues that enable them to reach new markets.
Classes will be taught by successful online craft sellers who coach and support participants through every aspect of setting up their online shops alongside WESST trainers who work with small businesses every day.
Using Etsy as a learning lab, teachers share best practices on topics that impact new sellers most — including time management, branding, pricing, shipping and photography — to help them earn supplemental income through their craft business.
To minimize startup costs, students will be able to list 20 items for sale on Etsy.com at no cost.


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