All about social media marketing

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Many business owners feel a sense of urgency and peer pressure about creating a social media presence before they’re ready because they assume they’re losing business to more tech-savvy competitors.
But panic is a poor driver of decisions, and that’s why the entrepreneur needs to begin with a set of clear business objectives that will guide his use of these versatile tools.
When it comes to business and marketing planning, strategy comes first and tools second.
Whatever the marketing tactic, a business owner needs to know what he wants to accomplish before the ads start to air or the social media channels go live. Every business needs an overarching strategy for reaching its goals. The strategy is the foundation of its marketing plan, which, in turn, supports the company’s social media plan.
Goals for social media marketing should be specific, measureable, attainable, relevant and time-bound — or S.M.A.R.T., in business jargon — so the business owner can stay on track and adjust her strategy to suit changing circumstances.

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