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‘County Line’ remains online

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Newsletter: Staff to pursue more cost effective means of outreach

By Arin McKenna

The Los Alamos County council weighed the cost/benefits of reinstituting a monthly mailing of the “County Line” newsletter to every household and voted 5-1 against the idea.

The cost to re-institute the print newsletter is estimated to be $48,000 per year and rising as postal rates continue to escalate.

Public Information Officer Julie Habiger will instead increase efforts to have citizens subscribe to the weekly online newsletter and work with local organizations to reach those who lack computer access.

The debate centered around the issues of an informed public versus cost and demands on staff time.  

Council first debated whether to finance an extension of the printed newsletter during budget hearings in April. The project had been funded for two years to establish it within the community, with the original intention of moving to an online-only version.

Council voted not to include the newsletter in the FY 13 budget, but asked for a re-evaluation of the online “County Line” in six months.

Rental agreements for specialized equipment to apply address labels and labeling software expired in March and the equipment was returned. No space was allotted in the new Municipal Building’s media services space for the 8-foot-by-3-foot piece of equipment.


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